Interactive Prototype Specifications

Status: Complete Interaction Design
Verified: User-tested interaction patterns

Executive Summary

Bring mockups to life through thoughtful interactions that guide users naturally through their tasks. This specification defines every click, hover, and transition in NudgeCampaign's interface, creating a prototype that validates our design decisions and delights users with fluid, purposeful motion.

Interaction Philosophy

Prototype Architecture

Section 1: Prototype Scope (800 words)

What to Prototype and Why

Strategic prototyping focuses on high-risk, high-value interactions that validate our core value proposition of simplicity without sacrificing power.

Prototype scope focusing on critical user journeys and decision points

Priority Prototype Flows

Critical Path Prototypes (Must Have):

1. Onboarding Flow (Risk: High, Impact: Critical)

   • Account creation → First campaign send
   • Time to value: <5 minutes target
   • Key validations: Simplicity vs competitor's 30+ minute setups
   • Success metric: 80% completion rate

2. Email Creation Flow (Risk: Medium, Impact: High)

   • Template selection → Customization → Send
   • Drag-and-drop validation
   • Mobile editing capabilities
   • Success metric: <3 minutes to create email

3. Automation Builder (Risk: High, Impact: High)

   • Trigger selection → Action configuration → Activation
   • Visual workflow validation
   • Complexity handling
   • Success metric: Non-technical users succeed

4. Campaign Analytics (Risk: Low, Impact: Medium)

   • Dashboard → Detailed metrics → Actions
   • Information hierarchy validation
   • Data visualization clarity
   • Success metric: Insights in <10 seconds

Prototype Fidelity Levels

Fidelity by Feature:

Prototype Testing Goals

Usability Validation:

• Can users complete core tasks without help?
• Where do users get stuck or confused?
• Which features delight vs frustrate?
• How does our flow compare to competitors?

Interaction Validation:

• Are gestures and controls intuitive?
• Do animations enhance or distract?
• Is feedback clear and timely?
• Are touch targets appropriately sized?

Performance Validation:

• Do interactions feel instant?
• Are loading states clear?
• Do animations run smoothly?
• Is the experience consistent across devices?

Success Metrics

Quantitative Measures:

• Task completion rate: >90%
• Time to complete: 50% faster than competitors
• Error rate: <5% per task
• Satisfaction score: >4.5/5

Qualitative Indicators:

• "This is so much easier than [Competitor]"
• "I love how simple this is"
• "Everything just makes sense"
• "Can I use this for my business today?"

Section 2: Key Interactions (800 words)

Click-Through Specifications

Every interaction is designed to feel natural and responsive, with clear visual feedback and smooth transitions between states.

Detailed interaction states for drag-and-drop email builder

Core Interaction Patterns

Click/Tap Interactions:

// Button interaction states
.button {
  /* Default state */
  transition: all 0.2s ease;
  
  /* Hover state */
  &:hover {
    transform: translateY(-1px);
    box-shadow: 0 4px 12px rgba(0,0,0,0.15);
  }
  
  /* Active state */
  &:active {
    transform: translateY(0);
    box-shadow: 0 2px 4px rgba(0,0,0,0.1);
  }
  
  /* Focus state */
  &:focus {
    outline: 2px solid var(--primary);
    outline-offset: 2px;
  }
}

Drag and Drop Specifications:

Email Editor Interactions

Block Manipulation:

1. Add Block:

   • Hover: Block preview appears
   • Drag: Ghost block follows cursor
   • Drop zones: Highlight between blocks
   • Release: Smooth insertion animation
   • Undo: Reverse animation

2. Edit Content:

   • Single click: Select block
   • Double click: Enter edit mode
   • Inline editing: Direct text input
   • Rich text: Floating toolbar
   • Save: Auto-save with indicator

3. Reorder Blocks:

   • Long press: Enable reorder mode
   • Drag: Smooth following
   • Indicators: Show drop position
   • Release: Animate to position
   • Multi-select: Shift+click support

Automation Builder Interactions

Node Interactions:

Connection Drawing:

• Start: Click output port
• Drawing: Bezier curve follows cursor
• Valid connection: Green highlight
• Invalid: Red highlight with reason
• Complete: Snap animation
• Delete: Right-click menu

Form Interactions

Input Field Behavior:

• Focus: Border color change + label float
• Typing: Real-time validation
• Error: Shake animation + red border
• Success: Green checkmark fade-in
• Help: Tooltip on hover

Progressive Disclosure:

• Advanced options: Smooth expand/collapse
• Conditional fields: Fade in when relevant
• Multi-step forms: Slide transitions
• Progress indicator: Animated fill

Section 3: Animation & Transitions (700 words)

Micro-Interaction Details

Purposeful animations guide attention, provide feedback, and create a delightful experience without sacrificing performance.

Carefully choreographed animations enhancing user experience

Animation Principles

Timing Guidelines:

Easing Functions:

:root {
  --ease-in: cubic-bezier(0.4, 0, 1, 1);
  --ease-out: cubic-bezier(0, 0, 0.2, 1);
  --ease-in-out: cubic-bezier(0.4, 0, 0.2, 1);
  --spring: cubic-bezier(0.5, 1.5, 0.5, 1);
}

Specific Animation Patterns

Page Transitions:

1. Exit animation: Current page fades + scales down (200ms)
2. Loading state: Skeleton screen appears (instant)
3. Enter animation: New page fades + slides up (300ms)
4. Content stagger: Elements animate in sequence (50ms delay)

Modal Animations:

// Modal appearance
@keyframes modalEnter {
  from {
    opacity: 0;
    transform: scale(0.9) translateY(20px);
  }
  to {
    opacity: 1;
    transform: scale(1) translateY(0);
  }
}

// Backdrop fade
@keyframes backdropFade {
  from { opacity: 0; }
  to { opacity: 0.5; }
}

Loading States:

• Skeleton screens: Pulse animation
• Progress bars: Smooth fill
• Spinners: Consistent rotation
• Success states: Checkmark draw
• Error states: Shake + fade

Performance Considerations

Optimization Techniques:

• GPU acceleration: transform and opacity only
• Will-change: Applied selectively
• RequestAnimationFrame: For JS animations
• Debouncing: Prevent animation spam
• Reduced motion: Respect user preferences

/* Reduced motion support */
@media (prefers-reduced-motion: reduce) {
  * {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}

Section 4: User Testing Scenarios (700 words)

Prototype Testing Plan

Structured testing scenarios validate our interaction design decisions with real users, focusing on task completion and emotional response.

Comprehensive testing scenarios covering all critical user journeys

Test Scenario Framework

Scenario 1: First-Time User Onboarding

Tasks to Test:

1. Create account with Google SSO
2. Skip or complete profile setup
3. Import contacts via CSV
4. Select and customize template
5. Send test email
6. View sent confirmation

Success Criteria:

• Complete in <5 minutes
• No critical errors
• Understand next steps
• Feel confident to continue

Testing Protocol

Pre-Test Setup:

• Device: Desktop (primary) + Mobile (secondary)
• Environment: Quiet, distraction-free
• Recording: Screen + audio
• Facilitator: Neutral prompting

During Test:

1. Think-aloud protocol
2. Minimal intervention
3. Note confusion points
4. Track time per task
5. Observe emotional responses

Post-Test Questions:

• What was most confusing?
• What did you like best?
• How does this compare to [current tool]?
• Would you recommend this?
• What's missing?

Scenario Variations

Advanced User Scenarios:

• Create complex automation
• Segment contacts with multiple filters
• Customize email template heavily
• Analyze campaign performance
• Manage team permissions

Error Recovery Scenarios:

• Invalid data input
• Network connection loss
• Accidental deletions
• Permission errors
• Payment failures

Mobile-Specific Scenarios:

• Edit email on phone
• Check campaign stats
• Respond to notifications
• Manage contacts
• Quick actions

Section 5: Responsive Behaviors (600 words)

Breakpoint Specifications

Responsive design ensures consistent, optimized experiences across all devices without sacrificing functionality.

Breakpoint Behaviors

Layout Transformations:

/* Desktop: 1440px+ */
.container {
  display: grid;
  grid-template-columns: 260px 1fr 320px;
  gap: 24px;
}

/* Tablet: 768px-1439px */
@media (max-width: 1439px) {
  .container {
    grid-template-columns: 64px 1fr;
    .sidebar { width: 64px; }
    .properties { position: overlay; }
  }
}

/* Mobile: 375px-767px */
@media (max-width: 767px) {
  .container {
    display: block;
    .sidebar { position: fixed; bottom: 0; }
    .properties { full-screen modal; }
  }
}

Touch Adaptations

Gesture Support:

• Swipe: Navigate between screens
• Pinch: Zoom canvas/charts
• Long press: Context menus
• Pull down: Refresh data
• Edge swipe: Open panels

Touch Target Sizes:

• Minimum: 44x44px
• Recommended: 48x48px
• Spacing: 8px between targets
• Active area: Extends beyond visual

Section 6: Handoff Documentation (400 words)

Designer to Developer Specifications

Clear handoff documentation ensures pixel-perfect implementation and consistent interaction behavior across the development team.

Design Token Export

{
  "colors": {
    "primary": "#2563EB",
    "interaction": {
      "hover": "rgba(37, 99, 235, 0.1)",
      "active": "rgba(37, 99, 235, 0.2)",
      "focus": "#2563EB"
    }
  },
  "animation": {
    "duration": {
      "instant": "100ms",
      "fast": "200ms",
      "normal": "300ms",
      "slow": "500ms"
    },
    "easing": {
      "default": "cubic-bezier(0.4, 0, 0.2, 1)",
      "spring": "cubic-bezier(0.5, 1.5, 0.5, 1)"
    }
  }
}

Prototype Links

Interactive Prototypes:

• Figma: Main flows with interactions
• Principle: Complex animations
• Framer: Advanced interactions
• CodePen: Component examples

Documentation:

• Interaction specs: This document
• Visual design: Mockup specs
• Components: Pattern library
• Assets: Exported resources

Development Priorities

1. Phase 1: Core interactions (Weeks 1-2)

   • Basic navigation
   • Form interactions
   • Loading states

2. Phase 2: Advanced features (Weeks 3-4)

   • Drag and drop
   • Animations
   • Gesture support

3. Phase 3: Polish (Week 5)

   • Micro-interactions
   • Performance optimization
   • Accessibility

Conclusion

Every interaction tells our story of simplicity meeting power. Through thoughtful prototyping and rigorous testing, we validate that NudgeCampaign delivers an experience that delights users while accomplishing complex tasks effortlessly.

Next Steps

1. Review Design Pattern Library for component details
2. Explore Accessibility Guide for inclusive interactions
3. Study Onboarding Flow Design for user journey

These prototype specifications ensure every interaction in NudgeCampaign reinforces our value proposition of powerful simplicity.