Last updated: Aug 4, 2025, 11:26 AM UTC

Marketing Strategist Prompt Guide

Status: Complete
Version: 1.0
Purpose: Transform research framework outputs into a world-class marketing strategy prompt
Target Users: Product teams, marketers, startup founders using the 28-phase framework

Executive Summary

This guide demonstrates how to extract insights from our 28-phase research framework to create a comprehensive marketing strategy using a world-class strategist prompt. By mapping specific phase outputs to prompt inputs, you can generate a $20K-quality marketing brief in minutes.

Framework-to-Prompt Mapping

Input Source Mapping Table

Prompt Requirement Source Phase Source Document Key Sections
Product/Service Description Phase 3 prd-mvp-features.md Executive Summary, AI-First Architecture
Positioning Statement Phase 3 analysis-value-proposition.md One-Line Value Prop, Differentiation
ICP Breakdown Phase 2 analysis-user-personas.md Primary/Secondary Personas
Target Market Size Phase 2 analysis-market-sizing.md TAM/SAM/SOM Analysis
Competitor Analysis Phase 2 analysis-competitor-framework.md Competitive Positioning
Core Marketing Channels Phase 8 gtm-launch-plan.md Channel Strategy
Content Strategy Phase 20 marketing-collateral-system.md Content Marketing Strategy
Paid Ad Strategy Phase 25 product-launch-campaign-strategy.md Paid Media Campaigns
SEO Plan Phase 24 seo-strategy-keyword-research.md Keyword Strategy, Content Clusters
Email Sequences Phase 20 marketing-collateral-system.md Email Campaign Templates
Launch Timeline Phase 8 gtm-launch-plan.md T-90 to Launch Schedule
Success Metrics Phase 8 gtm-metrics-reporting.md KPIs and Analytics
Brand Guidelines Phase 20 marketing-collateral-system.md Brand Voice, Visual Identity
Pricing Strategy Phase 18 monetization-pricing-strategy.md Pricing Tiers
Sales Enablement Phase 20 sales-materials-kit.md Sales Collateral

The Master Marketing Strategist Prompt

Template with Placeholders

You are a world-class marketing strategist, copywriter, and creative director.

Your task: develop a complete marketing strategy for:

[PRODUCT_DESCRIPTION]

Target Market Context:
• Industry: [INDUSTRY]
• Company Stage: [STARTUP/SCALING/ENTERPRISE]
• Current Traction: [USERS/REVENUE/STAGE]
• Key Differentiators: [TOP_3_DIFFERENTIATORS]

Include:

• One-sentence positioning statement
• ICP breakdown (jobs, pains, goals)
• 3 core marketing channels with reasoning
• Content ideas for each channel
• Paid ad angles (hooks, CTAs, visuals)
• Influencer/UGC script template
• SEO plan (keywords, article topics, link strategy)
• Email sequence (welcome + sales)
• Launch campaign timeline
• Key metrics to track + optimize

Format cleanly. Make it feel like a $20K marketing brief.

Pre-filled NudgeCampaign Example

Complete Prompt with Real Data

You are a world-class marketing strategist, copywriter, and creative director.

Your task: develop a complete marketing strategy for:

NudgeCampaign - An AI-first email marketing platform that eliminates the 90% hidden education costs of traditional tools through conversational intelligence. Users simply describe what they want in plain English ("Send welcome emails to new customers") and Maya, our AI assistant, handles all technical complexity. Built for small businesses who need enterprise results without enterprise complexity.

Target Market Context:
• Industry: Email Marketing / Marketing Automation
• Company Stage: Pre-launch MVP with 100 beta users
• Current Traction: 5,000 waitlist signups, 100 beta users, $0 revenue (launching soon)
• Key Differentiators: 
  1. Conversational AI interface (no learning curve)
  2. 70% cost reduction vs ActiveCampaign/Mailchimp
  3. 10x faster setup (30 seconds vs 4 hours)

Include:

• One-sentence positioning statement
• ICP breakdown (jobs, pains, goals)
• 3 core marketing channels with reasoning
• Content ideas for each channel
• Paid ad angles (hooks, CTAs, visuals)
• Influencer/UGC script template
• SEO plan (keywords, article topics, link strategy)
• Email sequence (welcome + sales)
• Launch campaign timeline
• Key metrics to track + optimize

Format cleanly. Make it feel like a $20K marketing brief.

Input Extraction Checklist

Phase 2: Market Analysis

  • User Personas (analysis-user-personas.md)

    • Primary persona demographics
    • Pain points and frustrations
    • Goals and aspirations
    • Current tool usage
    • Budget constraints

  • Market Sizing (analysis-market-sizing.md)

    • TAM (Total Addressable Market)
    • SAM (Serviceable Addressable Market)
    • SOM (Serviceable Obtainable Market)
    • Growth rates

  • Competitor Analysis (analysis-competitor-framework.md)

    • Main competitors
    • Pricing comparison
    • Feature gaps
    • Market positioning

Phase 3: Solution Design

  • Value Proposition (analysis-value-proposition.md)

    • Core value prop statement
    • Key differentiators
    • Customer jobs to be done
    • Pain relievers
    • Gain creators

  • MVP Features (prd-mvp-features.md)

    • Core functionality
    • AI capabilities
    • User workflows
    • Technical advantages

Phase 7-8: Go-to-Market

  • Launch Plan (gtm-launch-plan.md)

    • Pre-launch activities
    • Launch week plan
    • Post-launch scaling
    • Timeline milestones

  • Marketing Channels (implementation-marketing-plan.md)

    • Channel prioritization
    • Budget allocation
    • Expected ROI
    • Testing strategy

Phase 18: Monetization

  • Pricing Strategy (monetization-pricing-strategy.md)
    • Pricing tiers
    • Feature breakdown
    • Competitor pricing
    • Value metrics

Phase 20: Support Materials

  • Marketing Collateral (marketing-collateral-system.md)

    • Brand guidelines
    • Content templates
    • Email campaigns
    • Social media strategy

  • Sales Materials (sales-materials-kit.md)

    • Sales deck
    • Objection handling
    • Case studies
    • ROI calculator

Phase 24-25: Marketing Execution

  • SEO Strategy (seo-strategy-keyword-research.md)

    • Target keywords
    • Content clusters
    • Link building plan
    • Technical SEO

  • Launch Campaign (product-launch-campaign-strategy.md)

    • Campaign timeline
    • Channel coordination
    • Creative assets
    • Success metrics

Prompt Customization Guide

For B2B SaaS

Additional Context for B2B:
• Decision maker roles: [TITLES]
• Buying committee size: [NUMBER]
• Sales cycle length: [TIMEFRAME]
• Integration requirements: [KEY_PLATFORMS]
• Compliance needs: [REGULATIONS]

For B2C Products

Additional Context for B2C:
• Demographics: [AGE/GENDER/LOCATION]
• Purchase frequency: [ONE-TIME/RECURRING]
• Price sensitivity: [HIGH/MEDIUM/LOW]
• Emotional triggers: [ASPIRATIONS/FEARS]
• Social proof importance: [CRITICAL/MODERATE/LOW]

For Different Budget Levels

Bootstrapped (<$10K)

  • Focus on organic channels
  • Emphasize content marketing
  • Leverage free tools
  • Community building priority

Funded Startup ($10K-100K)

  • Mix of paid and organic
  • Test paid channels systematically
  • Invest in content production
  • Build email list aggressively

Scale-up ($100K+)

  • Multi-channel campaigns
  • Brand awareness focus
  • Influencer partnerships
  • Event marketing

Pro Tips for Maximum Output Quality

1. Provide Specific Context

The more specific your input, the better the output. Include:

  • Exact user numbers
  • Revenue figures
  • Competitor names
  • Technical capabilities
  • Team constraints

2. Reference Successful Examples

Add this to your prompt:

Reference successful campaigns from:
• Slack's bottom-up adoption
• Notion's template ecosystem
• Airtable's use case marketing

3. Specify Tone and Style

Brand voice attributes:
• Professional but approachable
• Data-driven but human
• Innovative but reliable

4. Request Specific Formats

Format deliverables as:
• Executive summary (1 page)
• Detailed strategy (10 pages)
• 90-day action plan
• Budget breakdown spreadsheet

5. Include Constraints

Constraints to consider:
• Team size: [NUMBER]
• Monthly budget: $[AMOUNT]
• Technical limitations: [LIST]
• Regulatory requirements: [LIST]

Output Validation Checklist

After generating your marketing strategy, verify:

Completeness

  • All 10 required sections included
  • Specific, actionable recommendations
  • Realistic timelines
  • Clear success metrics

Alignment

  • Matches ICP from Phase 2
  • Supports value prop from Phase 3
  • Fits budget from Phase 6
  • Achieves goals from Phase 8

Quality

  • Professional formatting
  • Data-driven reasoning
  • Creative differentiation
  • Measurable outcomes

Feasibility

  • Executable with current team
  • Within technical capabilities
  • Realistic timeline
  • Achievable metrics

Example Output Structure

What a $20K Marketing Brief Looks Like

NUDGECAMPAIGN MARKETING STRATEGY
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

POSITIONING STATEMENT
─────────────────────
"NudgeCampaign makes email marketing as easy as having a conversation, 
eliminating 90% of hidden costs through AI that understands your business."

IDEAL CUSTOMER PROFILE
─────────────────────
PRIMARY: Sarah Chen, Boutique Owner
• Jobs: Maintain customer relationships at scale
• Pains: $300/mo tools + $2,700/mo time cost
• Goals: 30% repeat purchase rate

[Continue with remaining sections...]

🚦 Next Steps

  1. Gather Inputs: Use the extraction checklist to collect data from framework phases
  2. Customize Prompt: Add specific context for your product/market
  3. Generate Strategy: Run the prompt with your inputs
  4. Validate Output: Use the validation checklist
  5. Refine: Iterate based on gaps or opportunities
  6. Execute: Transform strategy into tactical plans

Related Guides

  • autonomous-mvp-build-prompt.md - For product development
  • shadcn-ui-integration-guide.md - For UI implementation
  • ai-workflow-integration-guide.md - For AI features
  • saas-multi-tenancy-development-guide.md - For architecture

Success Metrics

Track the effectiveness of your generated strategy:

  • Time saved vs traditional planning: Target 90% reduction
  • Strategy completeness score: Target 95%+
  • Actionability rating: Target 9/10
  • Team alignment: Target 100% clarity
  • Execution velocity: Target 2x faster

This guide transforms months of research into minutes of strategic planning, leveraging the full power of the 28-phase framework to create world-class marketing strategies.