Phase 24: Marketing Launch & Promotion
Status: Pending Research & Documentation
Dependencies: Phase 23 (SEO & Content Marketing) must be complete
Next Phase: Phase 25 (Customer Success)
Phase Overview
This phase focuses on executing comprehensive marketing launch campaigns and promotional strategies. Research will cover launch tactics, promotional campaigns, and customer acquisition acceleration.
Research Scope
WebSearch Queries: 10 comprehensive queries covering launch marketing, promotional campaigns, and acquisition
Documentation Output: 4 comprehensive documents (16,000+ total words)
Research Focus: Launch strategies, promotional tactics, customer acquisition
Documents to Research & Create
24.1 Launch Campaign Strategy (launch-campaign-strategy.md)
Target: 4,000+ words
Focus: Launch planning, campaign coordination, timeline management, success metrics
24.2 Promotional Marketing Tactics (promotional-marketing-tactics.md)
Target: 4,000+ words
Focus: Promotional campaigns, discount strategies, limited-time offers, viral marketing
24.3 Customer Acquisition Acceleration (customer-acquisition-acceleration.md)
Target: 4,000+ words
Focus: Paid acquisition, referral programs, partnership marketing, conversion optimization
24.4 Launch Performance Analysis (launch-performance-analysis.md)
Target: 4,000+ words
Focus: Launch metrics, campaign performance, customer acquisition costs, optimization insights
Key Research Areas
- Launch Strategy: Campaign planning, cross-channel coordination, timing optimization
- Promotional Tactics: Discount strategies, viral mechanics, urgency creation, social proof
- Acquisition Channels: Paid advertising, influencer marketing, partnership promotions
- Performance Optimization: Conversion tracking, A/B testing, campaign optimization
Success Criteria
- All 10 WebSearch queries executed with comprehensive citations
- 4 documents created meeting word count requirements (16,000+ total)
- Launch campaigns executed with coordinated multi-channel approach
- Promotional tactics driving significant customer acquisition and engagement
- Customer acquisition acceleration achieving growth targets and ROI goals
Integration Points
Builds On: Phase 23 SEO/content foundation and Phase 22 payment systems
Informs: Phase 25 customer success and Phase 26 growth scaling
Dependencies: Content marketing and payment systems must be operational for launch success
This phase executes coordinated marketing launch to accelerate customer acquisition and establish market presence.